Field Research - Part 1
We asked, you answered! This summer in NYC we hit the streets to find out what customers like/dislike about buying shoes online. Learning about your experiences helps us make FTSY better!
Here our interviewee talks about the struggles of finding new styles online (doesn’t know where to go to discover) as well as purchasing online from a new brand that he’s not confident of his size in.
With our FTSY Marketplace, we aim to help customers discover new brands, while recommending styles in sizes best suited for them.
Here our interviewee talks about her need to buy online as she doesn’t have time to go try shoes on at a brick and mortar store, but that selecting sizing is a huge struggle when purchasing online.
Have your own story about the woe’s of shopping for shoes online? Tell us in the comment section below!